Why You Need to Take Your Restaurant Food Ordering In-House
There has never been a better time to get into the online food ordering and delivery business as a small restaurant business owner.
Consumers’ appetite for online food delivery is on the rise, according to recent market research.
In a survey by Morgan Stanley, which included nearly 6,000 customers, 47 percent had their food delivered over a six-month period in 2017, compared to 44 percent in the previous year.
Similarly, food delivery sales have grown 20 percent while the overall number of deliveries increased 10 percent over the last five years, according to the NPD Group.
Investment firm Cowen Group is bullish about the online food delivery space, predicting a 79 percent spike from $43 billion in 2017 to $75.9 billion in 2022—or 12 percent growth annually—in the total U.S. food delivery market.
All signs point toward an influx of sales (and profits) for restaurants in the online ordering-delivery business. But for restaurants using third-party ordering apps such as GrubHub, Uber Eats, Postmates and DoorDash as their primary means of delivering orders, that could not be further from the truth.
Restaurants are signing up with third-party providers as a way to gain exposure and reach new customers. But as they continue to rely on third-parties—and as commission fees grow alongside increasing food orders—restaurants are forfeiting a significant chunk of their revenue and hurting their bottom line, instead of growing their business.
Restaurants must take advantage of in-house food ordering systems to avoid high third-party commission fees. In doing so, they can increase their profitability by as much as 35 percent.